00772nam a22001577a 4500952010800000952012800108999001500236020002100251082001500272100005000287245003700337260005500374300003300429650014500462942000700607  00104070aIMCbIMCd2012-08-13ePurchasedl0o659.1 SANp4980r2012-08-13 00:00:00t1w2019-02-21yBK  00104070aIMCbIMCd2012-08-13ePurchased: IIMC Trustg210.00l0o659.1 SANp4913r2012-08-13 00:00:00t2w2019-02-21yBK  c3949d3949  a8185386633 (pbk)  a659.1bSAN  aSandage, C. H.aVernon FryburgeraKim Rotzoll  aAdvertisingbtheory and practice  aDelhibA.I.T.B.S. Publishers & Distributors c2004  axv, 509 p.b: ill.c; 23 cm.  aAdvertising-ManagementvConsumer's knowledgevStrategies and techniquesvMedia planningvAdvertising organizationsvAdvertising resultsvFMS  cBK