K. Douglas Hoffman  Iikka A. Ronkainen  Michael R. Czinkota  Bert Rosenbloom <br/><br/>
Marketing  best practices 

 - Mason, Ohio  Thomson / South-Western  2003 
 - xxii, 647 p.  ; ill. (col.)  ; 28 cm. 
<br/><br/><label>ISBN: </label>0030349990 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Management--Marketing environment--Consumer behavior--Services marketing--Integrated marketing communications--Price strategy--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR