TY  - BOOK
AU  - K. Douglas Hoffman
TI  - Marketing: best practices
SN  - 0030349990 (pbk)
U1  - 658.8 
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson / South-Western
KW  - Marketing
KW  - Marketing-Management
KW  - Marketing environment
KW  - Consumer behavior
KW  - Services marketing
KW  - Integrated marketing communications
KW  - Price strategy
KW  - FMS
ER  -