Schmitt, Bernd <br/><br/>
Big think strategy  how to leverage bold ideas and leave small thinking behind  

 - Boston, Mass  Harvard Business School Press  2007 
 - xi, 177 p.  : ill.  ; 25 cm. 
<br/><br/>Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus. 
<br/><br/><label>ISBN: </label>9781422103210 (hb) 1422103218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Strategic planning<br/>Success in business<br/>Organizational effectiveness--Sourcing ideas--Evaluating ideas--Leading big think--Sustaining big think--Leverage bold ideas--FMS
<br/><br/><label>Dewey Class. No.: </label>658.4012  / SCH