00982cam a2200157 a 4500 9781422103210 (hb) 1422103218 658.4012 SCH Schmitt, Bernd Big think strategy how to leverage bold ideas and leave small thinking behind Boston, Mass Harvard Business School Press 2007 xi, 177 p. : ill. ; 25 cm. Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus. Creative ability in business Strategic planning Success in business Organizational effectiveness Sourcing ideas Evaluating ideas Leading big think Sustaining big think Leverage bold ideas FMS BK 0 0 0 0 IMC IMC 2012-08-13 Purchased: Progressive International 1222.00 2 658.4012 SCH 6954 2019-09-05 00:00:00 2019-09-05 1 2019-02-21 BK 4011 4011