how to leverage bold ideas and leave small thinking behind Schmitt, Bernd creator text Boston, Mass Harvard Business School Press 2007 monographic xi, 177 p. : ill. ; 25 cm. Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus. Creative ability in business Strategic planning Success in business Organizational effectiveness Sourcing ideas Evaluating ideas Leading big think Sustaining big think Leverage bold ideas FMS 658.4012 SCH 9781422103210 (hb) 1422103218