TY  - BOOK
AU  - Schmitt,Bernd
TI  - Big think strategy: how to leverage bold ideas and leave small thinking behind 
SN  - 9781422103210 (hb)
U1  - 658.4012 
PY  - 2007///
CY  - Boston, Mass
PB  - Harvard Business School Press
KW  - Creative ability in business
KW  - Strategic planning
KW  - Success in business
KW  - Organizational effectiveness
KW  - Sourcing ideas
KW  - Evaluating ideas
KW  - Leading big think
KW  - Sustaining big think
KW  - Leverage bold ideas
KW  - FMS
N1  - Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus
ER  -