S H H Kazmi  Satish K Batra <br/><br/>
Advertising & sales promotion 

 - New Delhi  Excel books  2004 
 - xiii, 633 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>8174463941 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Gifts-Sales promotion--Media planning--Media evaluation--Consumer behavior--Advertising--Marketing communications--FMS
<br/><br/><label>Dewey Class. No.: </label>658.82  / KAZ