TY  - BOOK
AU  - S H H Kazmi
TI  - Advertising & sales promotion
SN  - 8174463941 (pbk)
U1  - 658.82 
PY  - 2004///
CY  - New Delhi
PB  - Excel books
KW  - Sales promotion
KW  - Gifts-Sales promotion
KW  - Media planning
KW  - Media evaluation
KW  - Consumer behavior
KW  - Advertising
KW  - Marketing communications
KW  - FMS
ER  -