Thompson, Arthur A. John E. Gamble A. J. Strickland

Strategy core concepts, analytical tools, readings - Boston McGraw-Hill 2004 - xxxii, 466 p. : ill. (col.) ; 25 cm.

Index Included.

0072918306 (pbk)


Strategic planning
Business planning --Strategy-Executing --Strategic issues --Vertical integration strategies --Defensive strategies --Global strategic --FMS

658.4012 / THO