Alvin J. Silk (content adviser) <br/><br/>
What is marketing? 

 - Boston  Harvard Business School Press  2006 
 - xii, 207 p.  : ill.  ; 22 cm. 
<br/><br/><label>ISBN: </label>9781422104606 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing strategy--Market segmentation--Product policy--Marketing communications--Sales management--Managing customers--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / WHA