00430nam a22001097a 4500020002400000082001500024100003600039245002300075260004800098300003400146650014000180  a9781422104606 (pbk)  a658.8bWHA  aAlvin J. Silk (content adviser)  aWhat is marketing?  aBostonbHarvard Business School Pressc2006  axii, 207 p.b: ill.c; 22 cm.  aMarketingvMarketing strategyvMarket segmentationvProduct policyvMarketing communicationsvSales managementvManaging customersvFMS