00476nam a22001337a 4500 9781422104606 (pbk) 658.8 WHA Alvin J. Silk (content adviser) What is marketing? Boston Harvard Business School Press 2006 xii, 207 p. : ill. ; 22 cm. Marketing Marketing strategy Market segmentation Product policy Marketing communications Sales management Managing customers FMS BK 0 0 0 0 IMC IMC 2012-08-13 Purchased: Book Finders 450.00 0 658.8 WHA 6019 2018-01-17 00:00:00 1 2019-02-21 BK 4029 4029