TY  - BOOK
AU  - Alvin J. Silk (content adviser)
TI  - What is marketing?
SN  - 9781422104606 (pbk)
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
KW  - Marketing strategy
KW  - Market segmentation
KW  - Product policy
KW  - Marketing communications
KW  - Sales management
KW  - Managing customers
KW  - FMS
ER  -