00618nam a22001457a 4500020002400000082001500024100003600039245002300075260004800098300003400146650014000180942000700320952013000327999001500457  a9781422104606 (pbk)  a658.8bWHA  aAlvin J. Silk (content adviser)  aWhat is marketing?  aBostonbHarvard Business School Pressc2006  axii, 207 p.b: ill.c; 22 cm.  aMarketingvMarketing strategyvMarket segmentationvProduct policyvMarketing communicationsvSales managementvManaging customersvFMS  cBK  00104070aIMCbIMCd2012-08-13ePurchased: Book Findersg450.00l0o658.8 WHAp6019r2018-01-17 00:00:00t1w2019-02-21yBK  c4029d4029