Zikmund, William G.  Michael d' Amico <br/><br/>
Marketing  creating and keeping customers in an e-commerce world 

 - Australia  South-Western   2001 
 - xxxiii, 689 p.  : ill.  ; 27 cm. 
<br/><br/><label>ISBN: </label>9812402357 (pbk) 0324028113 (pbk) 0324072694 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing management--Marketing research--Consumer behavior--Market segmentation--Integrated marketing communications--Pricing strategy  --FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK