TY  - BOOK
AU  - Zikmund, William G.
TI  - Marketing: creating and keeping customers in an e-commerce world
SN  - 9812402357 (pbk)
U1  - 658.8 
PY  - 2001///
CY  - Australia
PB  - South-Western 
KW  - Marketing
KW  - Marketing management
KW  - Marketing research
KW  - Consumer behavior
KW  - Market segmentation
KW  - Integrated marketing communications
KW  - Pricing strategy
KW  - FMS
ER  -