Jain, N. C.  Ms. Saakshi <br/><br/>
Textbook of marketing management 

 - New Delhi  A.I.T.B.S. Publishers  2004 
 - 695 p.  : ill.  ; 23 cm. 
<br/><br/><label>ISBN: </label>8174732616 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management--Marketing environment--Marketing planning--Market segmentation--Pricing policy--Promotion mix decisions--Customer service--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAI