TY  - BOOK
AU  - Jain, N. C.
TI  - Textbook of marketing management
SN  - 8174732616 (pbk)
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - A.I.T.B.S. Publishers
KW  - Marketing
KW  - Marketing management
KW  - Marketing environment
KW  - Marketing planning
KW  - Market segmentation
KW  - Pricing policy
KW  - Promotion mix decisions
KW  - Customer service
KW  - FMS
ER  -