Mcdaniel, Carl  Charles W. Lamb  Joseph F. Hair <br/><br/>
Introduction to marketing 

 - Australia  Thomosn South-Western    2006 
 - xxv, 736 p.  : ill.  ; 24 cm 
<br/><br/><label>ISBN: </label>8131501574 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Management--Marketing environment--Decision making--Business marketing--Advertising--Public relations--Sales promotion--Personal selling--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD