TY  - BOOK
AU  - Mcdaniel, Carl
TI  - Introduction to marketing
SN  - 8131501574 (pbk)
U1  - 658.8 
PY  - 2006///
CY  - Australia
PB  - Thomosn South-Western  
KW  - Marketing
KW  - Marketing-Management
KW  - Marketing environment
KW  - Decision making
KW  - Business marketing
KW  - Advertising
KW  - Public relations
KW  - Sales promotion
KW  - Personal selling
KW  - FMS
ER  -