Reddy, R. Jayaprakash <br/><br/>
Marketing management 

 - New Delhi  A P H Publishing Corporation  2016 
 - xi, 152 p.  : ill.  ; 21 cm. 
<br/><br/><label>ISBN: </label>8176486329 (hb) 9789331328953 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Management sciences--Marketing environment--Consumer behavior--Market segmentation--Pricing policies--Sales promotion--Services marketing--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / RED