00535nam a22001457a 4500 0 0 0 0 IMC IMC 2012-08-13 Purchased 310.00 2 658.8 RED 4986 2017-04-09 00:00:00 2017-02-26 1 2019-02-21 BK 0 0 0 0 GGL GGL 2019-10-28 Purchased: Multi-line Books 1436.59 1 1 658.8 RED 59304 2026-05-26 2026-04-28 13:35:14 2026-04-28 2 BK 4053 4053 8176486329 (hb) 9789331328953 (hb) 658.8 RED Reddy, R. Jayaprakash Marketing management New Delhi A P H Publishing Corporation 2016 xi, 152 p. : ill. ; 21 cm. Marketing management Management sciences Marketing environment Consumer behavior Market segmentation Pricing policies Sales promotion Services marketing RSBM FMS BK