TY  - BOOK
AU  - Reddy, R. Jayaprakash
TI  - Marketing management
SN  - 8176486329 (hb)
U1  - 658.8 
PY  - 2016///
CY  - New Delhi
PB  - A P H Publishing Corporation
KW  - Marketing management
KW  - Management sciences
KW  - Marketing environment
KW  - Consumer behavior
KW  - Market segmentation
KW  - Pricing policies
KW  - Sales promotion
KW  - Services marketing
KW  - RSBM
KW  - FMS
ER  -