Hadeya Batool (S19A14G07009)

The role of perceived emotional labor on customer loyallty Mediation role of customer cognitive appraisal - Faisalabad (unpublished) 2021 - ix, 69 p. : ill. ; 30 cm.

Submitted in partial fulfillment of the requirements for the degree of Master of Science to the Faculty of Management Sciences Thesis supervisor: Dr Gulam Mustafa Shami Includes bibliographical references and appendix.

Thesis (MS)--Riphah International University, 2021


English


Customer loyalty
Management science--Banking industry--Emotional labor--Research--FMS

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