00872nam a2200193 4500 0 0 0 0 fsd fsd 2021-11-09 Riphah International University 0 658 HAD 81465 2021-11-09 00:00:00 1 2021-11-09 BK 40554 40554 Riphah International University 658 HAD Hadeya Batool (S19A14G07009) The role of perceived emotional labor on customer loyallty Mediation role of customer cognitive appraisal Faisalabad (unpublished) 2021 ix, 69 p. : ill. ; 30 cm. Submitted in partial fulfillment of the requirements for the degree of Master of Science to the Faculty of Management Sciences Thesis supervisor: Dr Gulam Mustafa Shami Includes bibliographical references and appendix. Thesis (MS)--Riphah International University, 2021 English Customer loyalty Management science Banking industry Emotional labor Research FMS BK