TY - BOOK AU - Hadeya Batool (S19A14G07009) TI - The role of perceived emotional labor on customer loyallty : Mediation role of customer cognitive appraisal U1 - 658 PY - 2021/// CY - Faisalabad PB - (unpublished) KW - Customer loyalty KW - Management science KW - Banking industry KW - Emotional labor KW - Research KW - FMS N1 - Submitted in partial fulfillment of the requirements for the degree of Master of Science to the Faculty of Management Sciences; Thesis supervisor: Dr Gulam Mustafa Shami; Includes bibliographical references and appendix; Thesis (MS)--Riphah International University, 2021 ER -