Etzel, Michael J.  Bruce J. Walker  William J. Stanton <br/><br/>
Marketing 

 - New York  McGraw-Hill  2004 
 - xxi, 650 p.  : ill (col.)  ; 27 cm. 
<br/><br/><label>ISBN: </label>0072526505 (pbk) 0071214550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing environment--Global markets--Consumer markets--Consumer behavior--Market segmentation--Product planning--Personal selling--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ