00541nam a22001577a 4500 0072526505 (pbk) 0071214550 658.8 ETZ Etzel, Michael J. Bruce J. Walker William J. Stanton Marketing New York McGraw-Hill 2004 xxi, 650 p. : ill (col.) ; 27 cm. Marketing Marketing environment Global markets Consumer markets Consumer behavior Market segmentation Product planning Personal selling FMS BK 0 0 0 0 IMC IMC 2012-08-13 Purchased: IIMC Trust 2495.00 1 658.8 ETZ 4760 2018-11-16 00:00:00 2018-11-10 1 2019-02-21 BK 4057 4057