TY  - BOOK
AU  - Etzel, Michael J.
TI  - Marketing
SN  - 0072526505 (pbk)
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing environment
KW  - Global markets
KW  - Consumer markets
KW  - Consumer behavior
KW  - Market segmentation
KW  - Product planning
KW  - Personal selling
KW  - FMS
ER  -