Sarkar, Manoj Kumar <br/><br/>
Sales and advertising management 

 - New Delhi  Crest Publishing House  2000 
 - vi, 216 p.  ; 24 cm. 
<br/><br/><label>ISBN: </label>8124202176 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management--Sales planning--Sales promotion--Pricing strategies--Sales forecasting --Consumer behavior--Sales budget--FMS
<br/><br/><label>Dewey Class. No.: </label>658.81  / SAR