00454nam a22001337a 4500 0 0 0 0 IMC IMC 2012-08-13 Purchased: IIMC Trust 595.00 0 658.81 SAR 4892 2012-08-13 00:00:00 1 2019-02-21 BK 4060 4060 8124202176 (hb) 658.81 SAR Sarkar, Manoj Kumar Sales and advertising management New Delhi Crest Publishing House 2000 vi, 216 p. ; 24 cm. Sales management Sales planning Sales promotion Pricing strategies Sales forecasting Consumer behavior Sales budget FMS BK