TY  - BOOK
AU  - Sarkar, Manoj Kumar
TI  - Sales and advertising management
SN  - 8124202176 (hb)
U1  - 658.81 
PY  - 2000///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Sales management
KW  - Sales planning
KW  - Sales promotion
KW  - Pricing strategies
KW  - Sales forecasting
KW  - Consumer behavior
KW  - Sales budget
KW  - FMS
ER  -