TY - BOOK AU - Schwetje,Gerald TI - The business plan: how to win your investor's confidence SN - 9783540254515 (hb) U1 - 658.401 PY - 2007/// CY - New York PB - Springer KW - Business planning KW - Business idea KW - Strategic goals KW - Organizational structure KW - Reporting systems KW - Market competition KW - Marketing strategy KW - Research development KW - Production KW - Financial situation KW - Marketing KW - FMS ER -