Reed, Peter <br/><br/>
Strategic marketing planning 

 - Australia  Thomson  2007 
 - xi, 316 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>0170128652 (pbk) 9780170128650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning-Textbooks<br/>Marketing management-Textbooks--Marketing practice--Planning process--Strategic analysis--Product strategies--Pricing strategies--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / REE