TY  - BOOK
AU  - Reed, Peter
TI  - Strategic marketing planning
SN  - 0170128652 (pbk)
U1  - 658.802 
PY  - 2007///
CY  - Australia
PB  - Thomson
KW  - Marketing planning-Textbooks
KW  - Marketing management-Textbooks
KW  - Marketing practice
KW  - Planning process
KW  - Strategic analysis
KW  - Product strategies
KW  - Pricing strategies
KW  - FMS
ER  -