Sontakki, C. N. <br/><br/>
Advertising 

 - New Delhi  Kalyani Publishers  2006 
 - 520 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>812723091X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Advertising goals--Economic aspects--Advertising media--Advertising response--Buying motives--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / SON