TY  - BOOK
AU  - Sontakki, C. N.
TI  - Advertising
SN  - 812723091X (pbk)
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Kalyani Publishers
KW  - Advertising
KW  - Advertising goals
KW  - Economic aspects
KW  - Advertising media
KW  - Advertising response
KW  - Buying motives
KW  - FMS
ER  -