Lal, Rajiv  John A. Quelch  V. Kasturi Rangan <br/><br/>
Marketing management text and cases 

 - New York  McGraw-Hill  2005 
 - xiii, 812 p.  : ill.  ; 25 cm. 
<br/><br/><label>ISBN: </label>007124218X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Marketing strategy--Choosing customers--Product positioning--Decision making--Integrated marketing communications--Advertising--Customer management--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL