00528nam a22001337a 4500 007124218X (pbk) 658.8 LAL Lal, Rajiv John A. Quelch V. Kasturi Rangan Marketing management text and cases New York McGraw-Hill 2005 xiii, 812 p. : ill. ; 25 cm. Marketing management Marketing strategy Choosing customers Product positioning Decision making Integrated marketing communications Advertising Customer management FMS BK 0 0 0 0 IMC IMC 2012-08-15 Purchased: IIMC Trust 3850.00 0 658.8 LAL 4754 2012-08-15 00:00:00 1 2019-02-21 BK 4090 4090