TY  - BOOK
AU  - Lal, Rajiv
TI  - Marketing management text and cases
SN  - 007124218X (pbk)
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing management
KW  - Marketing strategy
KW  - Choosing customers
KW  - Product positioning
KW  - Decision making
KW  - Integrated marketing communications
KW  - Advertising
KW  - Customer management
KW  - FMS
ER  -