TY  - BOOK
AU  - Lancaster, Geoff
TI  - Introduction to marketing: a step-by-step guide to all the tools of marketing
SN  - 8124202982 (pbk)
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Marketing-Management
KW  - Logistics management
KW  - Market segmentation
KW  - Consumer behavior
KW  - Sales forecasting
KW  - Personal selling
KW  - Portfolio analysis
KW  - FMS
ER  -