Rao, Vithala R.   Joel H. Steckel  <br/><br/>
Analysis for strategic marketing  

 - New Delhi   Pearson Education   2006 
 - xiii, 514 p.  : ill.  ; 24 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>8131701603 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management <br/>Management --Strategic marketing --Strategic situations --Database marketing --External environment --Decision processes --Demographic factors --Critical performance --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.801  / RAO