00535nam a22001217a 4500020002100000082001800021100003900039245003800078260004100116300003500157500002100192650020000213  a8131701603 (pbk)  a658.801bRAO   aRao, Vithala R. aJoel H. Steckel   aAnalysis for strategic marketing   aNew Delhi bPearson Education c2006  axiii, 514 p.b: ill.c; 24 cm.  aIndex Included.   aStrategic management aManagement vStrategic marketing vStrategic situations vDatabase marketing vExternal environment vDecision processes vDemographic factors vCritical performance vFMS