TY  - BOOK
AU  - Rao, Vithala R. 
TI  - Analysis for strategic marketing 
SN  - 8131701603 (pbk)
U1  - 658.801 
PY  - 2006///
CY  - New Delhi 
PB  - Pearson Education 
KW  - Strategic management
KW  - Management
KW  - Strategic marketing
KW  - Strategic situations
KW  - Database marketing
KW  - External environment
KW  - Decision processes
KW  - Demographic factors
KW  - Critical performance
KW  - FMS
N1  - Index Included.
ER  -