Kotler, Philip  Kevin Lane Keller <br/><br/>
Marketing management 

 - New Delhi  Prentice-Hall  2006 
 - xxxvii, 729 p.  : ill.  ; 28 cm. 
<br/><br/><label>ISBN: </label>8120327993 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing management--Marketing strategies--Decision making--Marketing research--Database marketing--Consumer behavior--Market segmentation--Managing services--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT