00532nam a22001457a 4500 0 0 0 0 IMC IMC 2012-08-15 Purchased: IIMC Trust 495.00 15 2 658.8 KOT 4751 2018-05-05 00:00:00 2018-05-02 1 2019-02-21 BK 0 0 0 0 IMC IMC 2012-12-18 Purchased: Progressive International 450.00 7 1 658.8 KOT 5280 2024-05-09 00:00:00 2023-09-28 2 BK 4109 4109 8120327993 (pbk) 658.8 KOT Kotler, Philip Kevin Lane Keller Marketing management New Delhi Prentice-Hall 2006 xxxvii, 729 p. : ill. ; 28 cm. Management Marketing management Marketing strategies Decision making Marketing research Database marketing Consumer behavior Market segmentation Managing services FMS BK