TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 8120327993 (pbk)
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
KW  - Marketing management
KW  - Marketing strategies
KW  - Decision making
KW  - Marketing research
KW  - Database marketing
KW  - Consumer behavior
KW  - Market segmentation
KW  - Managing services
KW  - FMS
ER  -