Kumar, V. <br/><br/>
International marketing research 

 - New Delhi  Prentice-Hall of India  2003 
 - xxx, 448 p.  : ill.  ; 23 cm. 
<br/><br/><label>ISBN: </label>8120321677 (pbk) 8178089335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--International marketing research--Research process--Primary data research--Scale development--Data analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>658.848  / KUM