00441nam a22001217a 4500020002100000020001500021082001700036100001400053245003700067260004400104300003400148650013700182  a8120321677 (pbk)  a8178089335  a658.848bKUM  aKumar, V.  aInternational marketing research  aNew DelhibPrentice-Hall of Indiac2003  axxx, 448 p.b: ill.c; 23 cm.  aMarketing researchvInternational marketing researchvResearch processvPrimary data researchvScale developmentvData analysisvFMS